Just Peachy has clinched the Joint Silver for Best Fashion Newcomer at the Junior Design Awards 2024, and we’re over the moon! Our dedication to crafting ultra-comfortable, skin-friendly children’s underwear has made waves in the fashion world, thanks to its unique combination of style, comfort, and sustainability.
Bonita Turner, Editor of Junior, hailed Just Peachy as “an exciting and creative new addition to the children’s fashion world.” She highlighted the joy kids feel from our playful designs, saying, “What better place to start an outfit than with the comfiest underwear with your favorite Pokemon on?”
Sarah-Jane Mee from Sky News appreciated the personalized touch our products offer, noting, “Children’s underwear is the forgotten friend when it comes to kids’ clothing…I’m glad it’s finally being recognised.”
Portia Freeman praised the uniqueness our DIY options bring to early fashion choices: “Such a great way to go from nappies to underwear, the stickers make them so unique to the little one wearing them.”
Why We Won
The Junior Design Awards 2024 panel was particularly impressed by our use of Oeko-Tex-certified fabric, which soothes delicate skin and supports environmental sustainability. They loved our gender-neutral, year-round wearability and the fun, personal touch provided by DIY iron-on patches. This acknowledgement by the Junior Design Awards reaffirms our commitment to high-quality, sustainable underwear that kids love to wear and parents feel good about.
Explore Our Award-Winning Collection
Discover the Just Peachy Kids & Teens collection, including everything from tank tops to girls’ shorties and boys’ boxer briefs. Customize your favorites with our adorable iron-on patches for that special personal touch. Find out why both children and fashion critics adore Just Peachy. Your little ones deserve the best—give them the comfort and style of our award-winning underwear. Shop Kids & Teens Underwear.
Learn more about our victory at the Junior Design Awards and the judges’ full comments.
